In this episode, we learn how finding your niche within the fitness industry can not only help you get more customers, but allow you to charge more as well. Our guest this week is Russ Perry, the owner of Design Pickle. He niched in January 2015 when he decided to shift his brand from a full-fledged creative agency to graphic design only, and since then, Design Pickle has grown immensely.

We shot this episode on location at Mrs. Klein’s pickles, a locally owned and operated pickle factory and distributor. We may have gotten in their way a couple of times shooting this episode, but they were cool as a cucumber. Thanks for hosting us, Mrs. Klein’s!

What You’ll Learn

  • How to choose a company name that will make you stand out
  • How finding your niche can help position you as an expert in your field
  • How to make more money by turning down more prospects

What We Mention in This Episode

Thanks so much for watching this episode! Remember to tune in next week when we learn how niching can give you a leg up in the fitness industry. And if you missed last week’s episode, you can catch it here.

Have a question or want to leave us feedback? Feel free to ask in the comments below, and don’t forget to follow us on Facebook, Twitter, and Instagram for updates and sneak peeks of upcoming episodes.

To get each week’s episode sent straight to your inbox, subscribe to The GSD Show.